![]() Even if a customer comes across a Lightning Deal somewhere outside of the deal page such as through an advertisement or a search, Amazon still notes that the product currently has a limited time offer on it.Īll of these factors make Lightning Deals extremely attractive to buyers. ![]() ![]() When a customer adds a Lightning Deal to their cart, they have 15 minutes to process the transaction or they miss out on the deal. Lightning Deals are limited to one per customer. The deals are laid out in a way that demands action shoppers can see how big their savings are (the sale price is listed above a crossed out regular price with the percentage off of that price noted), what percentage of the product’s stock has already been claimed, and how much time is left on the deal. Every Lightning Deal on the deal page runs for either six hours or until the product completely sells out, whichever comes first. How Lightning Deals WorkĪ Lightning Deal is a discount offer with limited time and quantity. In this Lightning Deal primer, we’ll cover those pros and cons, how to set up a Lightning Deal campaign and much more to help you decide whether these popular deals are right for you and your business. Like all promotions, running Lightning Deals as an Amazon seller has its pros and cons. The deals are found on the popular “Today’s Deals” page all year long and are featured more prominently across all of Amazon during popular shopping times including Prime Day, Black Friday, Cyber Monday and the month of December. Any Amazon seller that is also a shopper on Amazon has likely heard of Lightning Deals.
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